國立清華大學  服務科學研究所 

Institute of Service Science

National Tsing Hua University 

系所成員     Faculty

The ISS faculty form a group of excellent researchers from leading universities who represent the wide range of expertise needed for holistic training in service science. 

專任教授 Full-Time Faculty

許裴舫 Pei-Fang Hsu


教授 Professor所長 Institute Director
pfhsu@iss.nthu.edu.tw台積館TSMC Building R848
IT使用者行為IT User Behavior
IT服務管理 IT Service Management
IT服務產業分析 IT Service Industry Analysis
 IT系統採用及價值評估  Adoption and Value of Information Systems

林福仁 Fu-Ren Lin 


教授兼創辦人 Professor and Founderfrlin@iss.nthu.edu.tw03-57-42216台積館TSMC Building R809

電子商務 E-commerce
資料/文件探勘 Data/text mining
知識管理Knowledge management
服務科學 Service science

王俊程 Jyun-Cheng Wang


教授 Professorjcwang@iss.nthu.edu.tw03-57-42247台積館TSMC Building R846
網路社群 Social Networks
社會網路 Community
電子商務E-Commerce
專利分析 Patent Analysis

徐茉莉 Galit Shmueli 


清華講座教授  Tsing Hua Chair Professor
galit.shmueli@iss.nthu.edu.twPersonal website03-51-62545台積館TSMC Building R854
商業分析  Business analytics
大數據    Big Data
線上市場  Online markets
統計與資料探勘方法 Statistical and  data mining methodology

雷松亞 Soumya Ray


特聘教授 Distinguished Professor博士班主任 PhD Program Coordinatorsoumya.ray@iss.nthu.edu.twPersonal website03-51-62141台積館TSMC Building R850
線上使用者行為 Online Behavior
網路安全 IT Security
虛擬社群 Online Communities

王貞雅 Chen-Ya Wang


副教授 Associate Professor士班主任 Masters Program Coordinatorcywang@iss.nthu.edu.tw台積館TSMC Building R855
服務失敗與補救 Service Recovery
服務接觸與溝通 Service Encounters
跨文化服務行銷  Cross-Cultural Services Marketing

歐怡君  Yi-Chun Ou


副教授 Associate Professorycou@iss.nthu.edu.tw03-51-62515台積館TSMC Building R828A
市場行銷策略 Marketing strategies
廣告與渠道有效性 Advertising and multi-channel effectiveness


郭佩宜  Patricia Pei-Yi Kuo


副教授 Associate Professorpykuo@iss.nthu.edu.twGoogle Scholar Page台積館TSMC Building R611
人機互動 Human-Computer Interaction (HCI)
個人健康資訊學 Personal Health Informatics
行為改變/介入科技Behavior Intervention Technology
設計研究 Design Research

邱議德 Yi-Te Chiu

 教授  Associate Professoryi-te.chiu@iss.nthu.edu.tw03-51-62146台積館TSMC Building R856
資訊系統開發、管理和應用Information systems development, management, and applications
人工智慧協作
Human-AI collaboration


資訊科技/資訊系統專案和團隊管理IT/IS project and team management

 兪在元  Jaewon Yoo

 助理教授  Assistant Professorjaewon.yoo@iss.nthu.edu.tw03-51-62543台積館TSMC Building R828B
數位數據驅動行銷Digital / Data-Driven Marketing
經濟與社會創新影響Economic and Societal Impacts of Innovation
技術平台Technological Platforms (social, crowd-based, sharing economy)
場域及准實驗Field and Quasi Experiments

兼任師資 Adjunct Teacher 

林文綺 Wen-Chi Lin


兼任副教授級實務教師 Adjunct Associate Professor of Practicegrace@scenariolab.com.tw
生活型態研究Life style study
行為式設計 Behavioral design
劇本式共創導引Scenario-based Design

余德彰 Der-Jang Yu


兼任副教授級實務教師Adjunct Associate Professor of Practicedjyu@scenariolab.com.tw
服務設計Service Design 
敘事設計Narrative design
劇本法 Scenario-based Design

廖秀玉 Hsiu-Yu Liao


兼任助理教授 Adjunct Assistant Professorwinniehy.liao@gmail.com    
管理資訊系統  Management Information System
系統分析與設計System analysis and design
推薦系統Recommended system

Meyrav Yitzhack Halevi


兼任教授 Adjunct Professormeyravyh@iss.nthu.edu.tw   
組織行為  Organizational Behaviour
策略管理Strategic Management
領導Leadership

沈紋正Wen-Cheng Shen


兼任助理教授級實務教師Adjunct Assistant Professor of Practicegildshen@iss.nthu.edu.tw
數位學習
eLearning

軟體專案開發管理Software product management

廖慧萍Hui-Ping Liao


兼任助理教授級實務教師Adjunct Assistant Professor of Practicehelena.liao@iss.nthu.edu.tw
服務創新
Service Innovation

服務優化Service Optimization

訪問學者Visiting scholar

Ye Li

Visiting period: 2022-2023

University of California, RiversideAssociate Professor of Management of the School of Business
Personal website

David Gary Schwartz

Visiting period: 2020-2021

Bar-Ilan UniversityProfessor of Information Systems
Personal website

Meyrav Yitzhack Halevi 

Visiting period: 2020-2021

Division Manager, Consulting Firm Lecturer and  Researcher ,Academia 
Personal website

Gary Hsieh

Visiting period: 2019-2020

University of WashingtonAssociate Professor of Human Centered Design & Engineering
Personal website

退休教師 Retired Teacher

嚴秀茹 HsiuJu Yen 


榮譽退休教授Professor Emeritus
服務創新與設計    Service Innovation and Design
服務型企業之組織管理Management of Service Firms
服務業之消費行為研究 Consumer Behavior in Services
服務行銷   Service Marketing 

 林聖芬 Sheng-Fen Lin 

 兼任教授級實務教師 /科管院榮譽講座Adjunct Professor of Practicesflin777@gmail.com
媒體社會行銷 Social Media Marketing          專題企劃報導 Thematic Planning report            實體關係模型 Entity-Relationship Model

行政人員 Staff

劉軒妏 HsuanWen Liu


office@iss.nthu.edu.tw03-5715131  (ext:62116)台積館TSMC Building R540