Assistant Professor, Institute of Service Science,
National Tsing Hua University, Taiwan
PhD, Information Systems and Applied Statistical Methods, University of Wisconsin-Madison, USA
MSc, Industrial Engineering, University of Wisconsin-Madison, USA
BSc, Computer Science, University of Wisconsin-Madison, USA
IT User Behavior: online communities, engagement, resistance and switching costs, security perceptions, Habit and Addiction
Statistical Techniques: Structural Equation Modeling, Simulation, Experimentation
- 2012 Wu Ta-You Award (National Science Council)
- 2012 New Faculty Research Award, National Tsing Hua University
- 2014-2015: "Technology Addiction in the Context of Smartphones", Ministry of Science and Technology, Grant ID: 103-2410-H-007-039
- 2013-2014: "Habit and Addiction at Social Networking Wesbites", National Science Council ,Grant ID: 102-2410-H-007-053
- 2012-2013: "Employee Response to IT Policies", National Science Council, Grant ID: 101-2410-H-007-004
- 2011-2012: "Online Communities: Identity, Engagement, and IT Artifacts", National Science Council, Grant ID: 100-2410-H-007-001
- Ray, S., Kim, S.S., & Morris, J.G. 2014. “The Central Role of Engagement in Online Communities”, Information Systems Research, forthcoming.
- Hsu, P., Ray, S., & Li-Hsieh, Y. 2014. “Examining cloud computing adoption intention, pricing mechanism, and deployment model”, International Journal of Information Management (34:4), pp. 474-488.
- Ray, S., and Seo, D. 2013. “The interplay of conscious and automatic mechanisms in the context of routine use: An integrative and comparative study of contrasting mechanisms”, Information & Management (50:7), pp. 523-539.
- Ray, S., Kim, S.S., & Morris, J.G. 2012. “Research NoteOnline Users' Switching Costs: Their Nature and Formation” Information Systems Research (23:1), pp. 197-213.
- Ray, S., Ow, T., & Kim, S.S. 2011. “Security Assurance: How Online Service Providers Can Influence Security Control Perceptions and Gain Trust”, Decision Sciences (42:2), pp. 391-412.
- Service Oriented Architecture: This class develops skills to create robust and composable online services. We will learn how to develop microservices as building blocks to larger SAAS architectures. Students will develop a habit of creating high quality code, publishing their work as open source, and deploying on cloud platforms. This class favors the tools, practices, and learning habits of IT startups and the open source movement.
- Business Analytics Using Statistical Modeling: This class develops our understanding of the nature of data and how to infer knowledge from it. We learn how to match our intuition and prior theory to data using simulation, visualization, and statistical techniques. This class favors marketing research methods and programmatic tools. Students will handle both small and large volumes of data, and will analyze real data from partner companies.
- Service Security: This class transforms students understanding of what information security is, from the basics of information theory to cryptographic principles, secure software development, and security policies. Students will learn to implement practical elements such as single sign-on for authentication, PKI for confidentiality, messaging and load-balancing to enhance availability, and more.