服務行銷與管理 Service Marketing & Management

模組目的Module Aim

The Service Marketing & Management (SMM) module is intended for those interested in understanding services marketing theories and concepts to apply them to real business scenarios in different contexts. 

The ISS SMM module is unique in its emphasis on the integration of human and technology components in services marketing and management. 

課程名稱Courses

  1. *應用統計模式於商業分析Business Analytics using Statistical Modeling (BASM)
  2. *跨文化行銷溝通Cross cultural Marketing Communication
  3. *電子商務Electronic Commerce
  4. ^資訊服務理論與實務IT Service
  5. ^前線服務人員管理Management of Frontline Service Employees
  6. ^社會網路分析與管理Network Analysis and Management
  7. ^服務行銷與管理Service Marketing and Management (offered once in two years)

    * offered only in English
    ^ offered only in Chinese

認證方法Certificate

學生必續修滿上列課程中的三門課才能拿到此模組的認證。
To obtain a certificate in Service Marketing & Management, students must take at least three courses from the above list.
申請服科所模組專長證明書 Apply for concentration certificate

資源Resources

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ISS Service Marketing and Management Module