服務行銷與管理 Service Marketing & Management

模組目的Module Aim

The Service Marketing & Management (SMM) module is intended for those interested in [ADD] 

The ISS SMM module is unique in its emphasis on [ADD]

課程名稱Courses

  1. *應用統計模式於商業分析Business Analytics using Statistical Modeling (BASM)
  2. *跨文化行銷溝通Cross cultural Marketing Communication
  3. *電子商務Electronic Commerce
  4. ^資訊服務理論與實務IT Service
  5. ^前線服務人員管理Management of Frontline Service Employees
  6. ^社會網路分析與管理Network Analysis and Management
  7. ^服務行銷與管理Service Marketing and Management (offered once in two years)

    * offered only in English
    ^ offered only in Chinese

認證方法Certificate

學生必續修滿上列課程中的三門課才能拿到此模組的認證。
To obtain a certificate in Service Marketing & Management, students must take at least three courses from the above list.
申請服科所模組專長證明書 Apply for concentration certificate

資源Resources

https://www.facebook.com/groups/nthu-analytics
[ADD ONLINE GROUPS/PAGES]


ISS Service Marketing and Management Module