服務行銷與管理 Service Marketing & Management

模組目的Module Aim

The Service Marketing & Management (SMM) module is intended for those interested in understanding services marketing theories and concepts to apply them to real business scenarios in different contexts. 

The ISS SMM module is unique in its emphasis on the integration of human and technology components in services marketing and management. 

課程名稱Courses

  1. ISS5086*跨文化行銷溝通Cross-cultural Marketing Communication
  2. ISS5084*數位創新與電子商務Digital Innovation and E-Commerce
  3. ISS5088^前線服務人員管理Management of Frontline Service Employees
  4. ISS5071^社會網路分析與管理Network Analysis and Management
  5. ISS5081^服務行銷與管理Service Marketing and Management (offered once in two years)
  6. ISS5072管理資訊系統^Management Information System

    * offered only in English
    ^ offered only in Chinese

認證方法Certificate

  • 學生必續修滿上列課程中的三門課才能拿到此模組的認證。To obtain a certificate in Service Innovation & Design, students must take at least three courses from the above list.
  • 如選修之課程歸屬於兩個模組,僅認列一次,申請模組專長證書時亦同。Course only recognized one time in a different module and including concentration certificate application
  • 申請服科所模組專長證明書 Apply for concentration certificate

資源Resources

https://www.facebook.com/groups/nthu-analytics
[ADD ONLINE GROUPS/PAGES]


ISS Service Marketing and Management Module