Do The Khoa





EDUCATION 

National Tsing Hua University, Taiwan (Sep 2017 - Sep 2021 expected)

PhD in Services Marketing 

SolBridge International School of Business, South Korea (Mar 2015 - Jun 2017)

MBA in International Marketing (Vale)

Foreign Trade University, HCM Campus, Vietnam (Sep 2010 - Jul 2014)

BEc in International Business Economics


RESEARCH INTERESTS

Organizational Behavior Focusing on Frontline Employees 

Green Marketing 


CONFERENCE PRESENTATIONS

Do, Khoa T., and Mahmood Awan, "A Study of the Impact of Social Network on Bidirectional Connection between Employers and College Students", 2017 e-CASE & e-Tech, Seoul, Sep. 5-7, 2017.

Wang, Chen-Ya, Laurie Wu, and Khoa T. Do, "Exploring Solo Consumption Experience in Service Settings", 2019 Frontiers in Service Conference, Singapore, Jul. 19-21, 2019.


WORKING PAPERS

Do, Khoa T., and Chen-Ya Wang, "Joint Effect of Paperless Normative Message and Framing on Conserving Mr. Nature: Mediating Role of Self-Efficacy" (targeting 11th SERVSIG Conference).

Do, Khoa T., and Chen-Ya Wang, "How to FOSTER Frontline Service Employees to Be More Creative: Moderating Role of Organizational Commitment" (targeting 2020 AMA Winter Academic Conference).


INVITED PRESENTATIONS

"Service Provision & Customer Satisfaction", Consumer Decision Science Graduate-Level Course, National Chiao Tung University, Nov. 28, Fall 2018.

"Crowdsourcing Sample in Doing Social Research", User Research Methods Graduate-Level Course, National Tsing Hua University, Apr. 15, Spring 2019.


WORKSHOPS

The 6th Taiwan Summer Workshop On Information Management (TSWIM), Hsinchu, Jun. 20-22, 2018.


DOCTORAL CONSORTIA

2019 Frontiers in Service, Singapore, Jul. 17-18, 2019.


RESEARCH EXPERIENCE

Research Assistant for Associate Prof. Chen-Ya Wang (Nov 2017 - present)

National Tsing Hua University 

Research Assistant for Associate Prof. Mahmood Awan (Sep 2016 - Aug 2017)

SolBridge International School of Business 

Research Assistant for former Prof. William Patrick Leonard (Sep 2015 - Aug 2016)

SolBridge International School of Business 


TEACHING EXPERIENCE

Teaching Assistant for Organizational Behavior (Spring 2018)

Graduate-Level Course at National Tsing Hua University

Teaching Assistant for Cross-Cultural Marketing Communication (Fall 2018)

Graduate-Level Course at National Tsing Hua University


DOCTORAL COURSEWORK

Major 

Seminar on Service Research                                           

Neutral & Behavioral Research in Marketing (Audit) 

Consumer Decision Science                                             

Design for Behavior Change                                          

Seminar on Service Science                                              

Topics on Consumer Behaviors & Research Design     

Service Science Theory                                                     


Methods

Research Methods 

Multivariate Analysis

Structural Equation Modeling 

Research Methods in Social Sciences


PROFESSIONAL MEMBERSHIPS

Beta Gamma Sigma - The International Honor Society (Jul 2016 - present)


HONORS & AWARDS

Full Doctoral International Scholarship at National Tsing Hua University (Sep 2017 - present)

MBA Valedictorian of the Class 2017 at SolBridge International School of Business (Jun 2017)

2nd Place in SolBridge Business Case Competition (Aug 2016)

Full Merit-Based Scholarship at SolBridge (Jun 2016)

1st Place in 2015 SolBridge Financial Contest (Dec 2015)

1st Prize at 2015 Business Decision - Makers' Competition (MBA level - Nov 2015)

Valedictorian in the University Entrance Examination (Aug 2010)


COMPETENCIES & SKILLS

Vietnamese (native), English (fluent, IELTS 7.5), Korean (basic, TOPIK 1), Chinese (basic)

Qualtrics, Amazon Mechanical Turk 

SPSS, Amos, Mplus, R, SmartPLS, XL Data Analyst, LyX (LaTeX) 


REFEREES

Associate Marketing Prof. Chen-Ya Wang (Advisor), Institute of Service Science

National Tsing Hua University

Tel: +886-3-57-422219                          Email: cywang@iss.nthu.edu.tw

Marketing Prof. HsiuJu Rebecca Yen, Institute of Service Science

National Tsing Hua University

Tel: +886-3-51-62146                            Email: hjyen@iss.nthu.edu.tw

Associate Statistics Prof. Jiun-Yu Wu, Institute of Education

National Chiao Tung University

Tel: +886-3-57-31843                            Email: jiunyu.rms@gmail.com

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