Nila Armelia Windasari (吳愛琳)


PhD       Service ScienceInstitute of Service Science, National Tsing Hua University - Taiwan                                            (2014- current) MBA      Business Administration (IMBA), Asia University - Taiwan                                                                                            (2013-2014)     BA          Accounting, Faculty of Economics and Business, Universitas Airlangga - Indonesia                                                (2008-2012)


  • Service system and Service-Dominant Logic (S-DL);
  • Technology-enabled Service; 
  • Open and Service Innovation;
  • Value and Value Cocreation
  • other Service Science contemporary issue
Area of Interest: Healthcare, Education, Service Industries

  1. The Role of Social Capital on Cocreating Value for Social Enterprises: The Service Dominant Logic Perspective (Nila A. Windasari, N. A., Fu-Ren Lin & H.W Chen). In System Sciences (HICSS), 2017 50th Hawaii International Conference on. IEEE

  2. Towards the New Perspective on Competitive Advantage: A Service Dominant Logic View  (Fu-Ren Lin and Nila A. Windasari)      Proceeding at International Conference on Service Science and Innovation (ICSSI 2016), Taipei - Taiwan

  3. Studying the Continuance Intention and Success Factor of E-Learning Systems (James K.C. Chen, Sheng-Lung Lee, Nila A. Windasari)                 IEEE, Proceeding at International Conference on Industrial Engineering and Engineering Management (IEEM 2015) , Singapore                                                                               DOI: 10.1109/IEEM.2015.7385897

  4. The Role of Technology Readiness and Technology Anxiety towards Self ServiceTechnology: Cross-country Comparison between Taiwanese and Indonesian User’sContinuance Intention (Nila A. Windasari)                                                                                                 Proceeding at International Conference on Service Science and Innovation (ICSSI 2014), Taipei - Taiwan

  5. Exploring the New Technology Development Trajectory through Patent Portfolio Analysis onElectric Vehicle Industry              (Nila A. Windasari, James K.C. Chen)                                                                                                                                                                                                                                             IAMOT , Proceeding at 23rd International Association for Management of Technology Conference, Washington D.C-USA 

  6. Exploring E-readiness on E-commerce Adoption of SMEs: Case Study South-East Asia  (James K.C. Chen, Nila A. Windasari, Rose Pai)             Proceeding at International Conference on Industrial Engineering and Engineering Management (IEEM 2013) , Bangkok - Thailand                                                                  DOI: 10.1109/IEEM.2013.6962637

  1. To Explicate the Open Innovation of Service Grounded in Service-Dominant Logic  (under review). (Fu-Ren Lin and Nila A. Windasari
  2. Underpinnings of Continued Use Intention through User Interaction Design in Wearable Device for Healthcare Application. (work in progress). (Fu-ren Lin and  Nila A. Windasari)
  3. Developing Online Co-Design Web Service: The Effects of Interactivity and Gamification to Customer Intention (Nila A. Windasari) DOI: 10.13140/RG.2.2.11986.1504

  • The Continued Use  of Wearable Device for Health Promotion, Cross Cultural Study (Project Advisor: Prof Fu-ren Lin)   The project is funded by Ministry of Science and Technology, ROC (Project No: 105-2410-H- 007-037-MY2)

Academic and Professional Experiences
  • (2015 - Present) Graduate Research Assistant, National Tsing Hua University
    • Conducting literature review (particularly but not limited to: flow theory, service system, service dominant logic, social capital theory) and undertaking preliminary study in areas of wearable device for healthcare application.
    • Performing field data collection and analysis using various methodology, such as content analysis, grounded theory, in-depth interview, and observations.
  • (2013 - Present) Tutor, Indonesian Open University - Taiwan branch
    • Lecturing both online and offline learning in Financial Management and Management Information System courses. 
  • (2013 - 2014) Graduate Research and Teaching Assistant, Asia University
    • Undertaking empirical studies related to technology management in area of e-learning and e-commerce.
    • Assisting Professor to conduct Management of Technology and Innovation course. 
  • (2012) Assistant Auditor, MAZARS Indonesia 
    • Performing walkthrough and test of control for IT general control and ERP implementation. Experienced in performing limited review for financial audit. 
Academic Fellow and Membership
Service Science Society of Taiwan - Student Member (2015 - 2017)
HICSS Doctoral Fellow - First Cohort of Doctoral Fellow in HICSS Doctoral Consortium (2017)

Honors, Grants, and Awards
  • (2017) Conference Travel Grants, Ministry of Science of Technology, Taiwan - ROC
    • Grants No: MOST-106-2922-I-007-002
  • (2014) Beasiswa Pendidikan Indonesia (BPI), Indonesia Endowment Fund for Education
    • Fully funded doctoral Scholarship to pursue 4 years PhD program
  • (2013) Asia University Scholarship
    • Awarded by Asia University for selected International Students to pursue 2 years master degree 
  • (2011) Sampoerna Best Student, awarded by HM Sampoerna (Philip Morris subsidiary)
    • Selected as one of 69 students awarded throughout universities in Indonesia 
  • (2009&2010) Outstanding Graduate Student of the Year
    • Awarded by Airlangga Universityas best student in faculty level for academic and non-academic performance
Nila Armelia Windasari,
Nov 7, 2016, 7:48 PM