現職 Employment

• Associate Professor, Institute of Service Science, National Tsing Hua University, Taiwan (2018 Aug~)
• Jointly Appointed Associate Professor, Department of Industrial Engineering and Engineering Management, National Tsing Hua University (2019 Aug~)
• Adjunct Section Chief, Division of Learning Support and Research Planning, National Tsing Hua University (2019 Feb~)

經歷 Work Experience

• Associate Professor, Industrial Design, National Cheng Kung University, Taiwan (2014~2018)
• Assistant Professor, Industrial Design, National Cheng Kung University, Taiwan (2011~2014)
• Rachel C. Atkinson Postdoctoral Fellow (RCA Fellow), Smith-Kettlewell Eye Research Institute, USA (2010~2-11)
• Visiting Research Associate, Human Factors Division, Psychology and Beckman Institute, University of Illinois at Urbana-Champaign, USA (2008-2010)

學歷 Education

• PhD, Informatics/Manchester Business School, University of Manchester, UK (2005~2009)
• MSc. Department of Industrial Design, National Cheng Kung University, TW (1997~1999)
• BSc. Department of Industrial Design, National Cheng Kung University, TW (1993~1997)

研究興趣 Research Interests

• 互動科學與設計 Interaction Science and Design
• 設計科學、思維與方法 Design Science, Thinking and Method
• 行為經濟與行為設計 Behavioral Economics and Behavior Design
• 健康促進設計 Health Promotion Design
• 社會參與與合作設計 Social Engagement and Collaboration Design

研究計畫 Recent Projects

• 設計公民參與促進平台：服務系統設計、建置與營運 (Design Platform to Promote Civic Participation: Service System Design, Implementation and Operation), MOST 107-2410-H-007-093-MY3, 2018 /08/01~2021/07/31
• 行為改變促進：從行為理解到系統設計、實施和運營(I) (Behavior change promotion: from behavior understanding to system design, implementation and operation), MOST 107-2221-E-007-114-, 2018/08/01~ 2019/07/31
• 為行為與生活型態改變而設計：說服科技、行為經濟與設計思維的整合與應用(Designing for Behaviour and Lifestyle Change: Integration and Application of Persuasive Technology, Behavioural Economics and Design Thinking), MOST 104-2628-E-006-013-MY3, 2015/08/01 ~ 2018/09/30 — 科技部優秀年輕學者研究計畫(三年計畫)
• 以行為改變模型來設計促進環境友善行為之互動系統, MOST 106-2410-H-006-066, 2017/08/01~2018/07/31, with Co-PI: 王浩全 (清大資工與資應所)
• 邀請國際科技人士短期訪問 — Henry Duh Visit Project, MOST 105-2912-I-006-549
• 以行為固著模型來設計公益行動促進之社群平台(I) (Designing Social Platform for Promoting Public Action for Public Goods: a Behavior Hook Model Approach), MOST 105-2410-H-006-046, 2016/08/01~2017/ 07/31, with Co-PI: 王浩全 (清大資工與資應所)
• 以眼動注意力選擇、資訊及美感之關聯性為基礎改進設計評估計算工具(I) (Improving Design Evaluation Tools Based on the Correlation between Information, Aesthetics and Overt Attentional Selection), 103-2221-E-006-210, 2014/08 /01~2015/07/31
• 邀請國際科技人士短期訪問 — Andrew Howes Visit Project, 104-2912-I-006 -516
• 設計視覺認知：眼動注意力決策的限制理性模型與其視覺設計啟示 (Design Visual Cognition: Bounded Rational Model of Overt Attentional Decision and Implications for Design), 102-2410-H-006-019, 2013/08/01~2014/10/31 , with Co-PI: 楊政達 (成大心理)
• 智型車─打造時尚智慧生活之都會女性自行車 (I-cycle: Urban lady bicycle for building chic smart living), NSC 102-2218-E-006 -018, 2013/10/01~ 2014/06/30 — 國科會前瞻概念設計計畫 (NSC Concept Design of Future Products Project)
• 資訊視覺設計形式與眼球運動模板及感性指標之關聯性研究 -眼球追蹤儀建構與設計應用(I) (Exploring the Relationship Among Information Visualization Types, Eye Movement Patterns and Affect Valuation Indexes - Making an Eye-tracker for Design Application (I)), 101-2218-E-006-021, 2012/08/01~2013/07/31
• 滿足獨居老人情緒需求的對話式多媒體互動系統設計-感心話家常 (The Design of Dialogue Multimedia Interactive Systems for Satisfying the Emotional Needs of the Elderly), 101-2218-E-006-02-, 2012/09/01~2013/05/31, — 國科會前瞻概念設計計畫 (NSC Concept Design of Future Products Project), with Co-PI: 吳宗憲 (成大資工)

1. Hsu-Chan Kuo, Yuan-Chi Tseng, Ya-Ting Caroly Yang (2019, March). Promoting College Student’s Learning Motivation and Creativity through a STEM Interdisciplinary PBL Human-Computer Interaction System Design and Development Course. Thinking Skills and Creativity, 31, 1-10 (SSCI: EDUCATION & EDUCATIONAL RESEARCH)
2. Jaime S. Ide, Hsiang C. Tung, Cheng-Ta Yang, Yuan-Chi Tseng, Chiang-shan R. Li (2017). Barratt Impulsivity is Associated with Higher Gray Matter Concentration in the Parietal Occipital Cortex that Represents Peripheral Visual Field. frontiers in Human Neuroscience, 11: 222 (SCIE: PSYCHOLOGY / SCIE: NEUROSCIENCES)
3. Andrew Howes, Geoffrey B. Duggan, Kiran Kalidindi, Yuan-Chi Tseng & Richard L. Lewis (2016). Predicting Short-Term Remembering as Boundedly Optimal Strategy Choice. Cognitive Science, 40(5), 1192-1223 (SSCI: PSYCHOLOGY, EXPERIMENTAL)
4. Yuan-Chi Tseng & Andrew Howes (2015). The Adaptation of Visual Search to Utility, Ecology and Design. International Journal of Human-Computer Studies, 80, 45-55. (SSCI: ERGONOMICS)
5. Yuan-Chi Tseng*, Joshua Glaser, Eamon Caddigan & Alejandro Lleras (2014). Modeling the Effect of Selection History on Pop-out Visual Search. PLoS One, 9(3): e89996. (SCIE: MULTIDISCIPLINARY SCIENCES)
6. Sien Hu, Yuan-Chi Tseng, Alissa Dawn Winkler, Chiang-shan Ray Li (2014). Neural Bases of Individual Variation in Decision Time. Human Brain Mapping (SCIE: NEUROIMAGING, RADIOLOGY NUCLEAR MEDICINE & MEDICAL IMAGING, NEUROSCIENCES).
7. Yuan-Chi Tseng & Alejandro Lleras (2013). Rewarding Context Accelerates Implicit Guidance in Visual Search. Attention, Perception, & Psychophysics, 75(2), pp.287-298 (SCIE: PSYCHOLOGY / SSCI: PSYCHOLOGY, EXPERIMENTAL)
8. Yuan-Chi Tseng (2013). Design Cognition: An Inter-disciplinary Platform Bridging Human Cognition, Adaptive Technology and Design. International Journal of Affective Engineering, 12(2), pp.201-208 (J-STAGE).
9. Yuan-Chi Tseng & Chiang-shan Ray Li (2004). Oculomotor correlates of context-guided learning in visual search. Perception & Psychophysics, 66(8), 1363-1378. (SCIE: PSYCHOLOGY / SSCI: PSYCHOLOGY, EXPERIMENTAL)

Top conference

1. Ying-Yu Chen, Yuan-Chi Tseng, Chia-Yu Chen, Tina Yuan (2019, Oct), Bounded & Nuanced: Designing Mobile Technology for Children and Parents. Proceedings of the 21st International Conference on Human-Computer Interaction with Mobile Devices and Services (MobileHCI '19), Taipei, Taiwan
2. Seraphina Yong*, Yuan-Chi Tseng*, Hao-Chuan Wang (2019, Oct), AuralTrace: Pitch-based Sonified Referencing to Support Reception of Virtual Spatial Communication. Proceeding of TAICH 2019, Taipei, Taiwan
3. Yuan-Chi Tseng*, Hui-Yen Chang, I Yu Chen, Sheng-Fu Liang (2019, Oct), Gender Composition Mediates Pair Cooperation in Fostering Sedentary Workers’ Walking Behavior. Proceeding of TAICH 2019, Taipei, Taiwan
4. Yuan-Chi Tseng*, An-Hou Tang, Yu-Hsuan Shih & Sheng-Fu Liang (2018). Using Eye Movement Data and Visit Contexts to Understand the Experience of Museum, Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems (CHI '18), Paper No. LBW598, ACM. Montreal QC, Canada
5. Yuan-Chi Tseng*, Hui-Yen Chang & Shih-Wei Yen (2018). The Different Effects of Motivational Messages and Monetary Incentives on Fostering Walking Behavior, Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems (CHI '18), Paper No. LBW017, ACM. Montreal QC, Canada
6. Jo-Tung Li & Yuan-Chi Tseng* (2018). The Effect of Doing and Messaging Pro-Environmental Behavior on Fostering the Behavior, Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems (CHI '18), Paper No. LBW528, ACM. Montreal QC, Canada
7. Po-Yeh Chou & Yuan-Chi Tseng* (2018). GreenAction: A Service Design for Promoting Pro-environmental Behaviour, the 13th International Conference on Persuasive Technology (Persuasive Technology 2018). Waterloo, Canada
8. Chien-Wen Chen, Jain-Wei Peng, Chia-Ming Kuo, Min-Chun Hu, and Yuan-Chi Tseng (2018), Ontlus: 3D Content Collaborative Creation via Virtual Reality, The 24th International Multimedia Modeling Conference (MMM '18), Technical Demos. Bangkok, Thailand
9. Yuan-Chi Tseng* & Yu-Chen Chiou (2017, May). The Influence of Fictitious Community Trend on Individual Physical Activity, In Proceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems (CHI '17), pp. 2975-2981. ACM, 2017. Denver, Colorado, USA
10. Chia-Sui Hsu & Yuan-Chi Tseng* (2016). The Different Attachment to Virtual Possession Between Young and Elder Adults. In P.-L.P. Rau (Ed.), Cross-Cultural Design 2016, (Vol. LNCS 9741, pp. 70-78): Springer International Publishing Switzerland.
11. Yuan-Chi Tseng* & Juo-Hsuan Liu (2015). The Impact of Perceived Curvature of Structure Frame on Female Perception of Preference, Usability, and Aesthetics. Oral presentation in International Congress of International Association of Societies of Design Research (IASDR '15), Brisbane, AU.
12. Shih-Wei Yen*, Yuan-Chi Tseng & Chun-Chih Chen (2015). Attractiveness of Customized Design as Perceived by Current Owners versus Non-Owners of Chin Wang Motorcycles. Oral presentation in International Congress of International Association of Societies of Design Research (IASDR '15), Brisbane, AU.
13. Pei-Yi Lu* & Yuan-Chi Tseng (2015). Improving customer experience in co-kitchen, the 3rd International Conference on Serviceology (ICServe '15), San Jose, USA.
14. Kai-Ti Tseng & Yuan-Chi Tseng (2014). The Correlation between Visual Complexity and User Trust in On-line Shopping: Implications for Design. In Masaaki Kurosu (Ed.), Human-Computer Interaction. Applications and Services (Vol. LNCS 8512, pp. 90-99). Switzerland: Springer International Publishing.
15. Yuan-Chi Tseng*, Yi-Chia Tseng, Ya-Chu Chang & Chung-Hsien Wu (2013). Echat: a floating device for mediating positive conversations between elders and related people, oral presentation in International Congress of International Association of Societies of Design Research (IASDR '13), Tokyo, Japan.
16. Yuan-Chi Tseng* & Andrew Howes (2008). The adaptation of visual search strategy to expected information gain. In Proceedings of the SIGCHI conference on human factors in computing systems (CHI '08), Florence, Italy.

• 人機互動

Human-Computer Interaction

• 心理+設計

Psychology + Design

• 設計思維: 創新的科學與方法

Design Thinking: Innovation Science and Method

• 服務設計

Designing for Service

Awards

• 台灣人機互動研討會TAICHI2019 -Best Paper Award
• MobileHCI 2019 Student Design Competition - Best Implementation Award (USD $900) - Mentor
• 2018臺灣國際學生創意設計大賽-服務設計類-金獎-指導教授 / Gold Prize of Service Design Category of 2018 Taiwan International Student Design Competition-Advisor
• 106年度工工學門成果發表會成果海報優等獎 / Best Poster Award of Annual Research Outcome - The Most Industrial Engineering and Management (IEM) Program
• 106年度科技部大專學生研究創作獎-指導教授 / MOST College Student Research Creativity Award-Advisor
• 106年度科技部吳大猷先生紀念獎 / MOST Ta-You Wu Memorial Award
• 104年度科技部優秀年輕學者研究計畫 / MOST Research Project for Excellent Junior Research Investigators
• 102年度文化部獎助參與文化創意類國際性展賽 – for MTG Co-exhibition with Royal College of Arts, Funded by Ministry of Culture
• 100年度教育部獎狀 / Ministry of Education Award – 設計認知課程獲選優良課程