國立清華大學 服務科學研究所

Institute of Service Science

National Tsing Hua University


全 台 第 一 個 服 務 科 學 所

提供碩士、國際博士課程

著重於四模組

The institute offers a Masters program and an International PhD program, focused on one of four modules.

資訊系統

Information Systems (IS)

The Information Systems (IS) module is intended for those interested in learning the latest software development techniques used to create modern IT services.

服務行銷與管理

Service Marketing and Management

The Service Marketing and Management (SMM) module is intended for those interested in understanding services marketing theories and concepts to apply them to real business scenarios in different contexts.

服務創新與設計

Service Innovation and Design

The Service Innovation and Design (SID) module is intended for guiding students to develop new services from initial user research, ideation, prototyping, presenting new service concept, and value analyses.

商業分析

Business Analytics

The Business Analytics (BA) module is intended for those interested in championing the use of data-driven decision making. The elective BA courses cover a range of topics used in industry by data scientists.