國立清華大學 服務科學研究所

Institute of Service Science

National Tsing Hua University

服務行銷與管理 Service Marketing & Management


模組目的 Module Aim

The Service Marketing & Management (SMM) module is intended for those interested in understanding services marketing theories and concepts to apply them to real business scenarios in different contexts.

The ISS SMM module is unique in its emphasis on the integration of human and technology components in services marketing and management.

ISS02-Service Marketing and Management Module.pdf

研究與教學領域 Research and Teaching

  • 服務管理相關議題 Service Issues

如服務智慧財管理、服務財務風險管理、網路型服務環境中之使用者行為模式與研究、電子化服務對資訊科技之採用與擴散、電子化服務對組織及市場之影響,電子化服務價值鏈分析等,以及對所選定的製造服務業,流通,通訊媒體,資訊,和研發等服務業的分析與研究。

Service intelligence property, financial risk management, user behavior pattern and research in the network organization, e-Service for information technology adoption and diffusion, e-Service influence on the organizations and the markets, e-Service value chain analysis, and the researches on the chosen industries such as manufacturing, retailing and distribution, telecommunication and content service, information service, and R&D.


專任教授 Full-Time Faculty

王俊程

Jyun-Cheng Wang

教授兼所長 Professor and Director

嚴秀茹

HsiuJu Rebecca Yen

專任教授 Professor

王貞雅

Chen-ya Wang

副教授 Associate Professor

課程名稱 Courses

  1. 跨文化行銷溝通Cross-cultural Marketing Communication
  2. 數位創新與電子商務Digital Innovation and E-Commerce
  3. 前線服務人員管理Management of Frontline Service Employees
  4. 社會網路分析與管理Network Analysis and Management
  5. 服務行銷與管理Service Marketing and Management (offered once in two years)
  6. 管理資訊系統^Management Information System
  7. 消費者行為Consumer Behavior