國立清華大學 服務科學研究所
Institute of Service Science
National Tsing Hua University
服務行銷與管理 Service Marketing & Management
模組目的 Module Aim
The Service Marketing & Management (SMM) module is intended for those interested in understanding services marketing theories and concepts to apply them to real business scenarios in different contexts.
The ISS SMM module is unique in its emphasis on the integration of human and technology components in services marketing and management.
研究與教學領域 Research and Teaching
服務管理相關議題 Service Issues
如服務智慧財管理、服務財務風險管理、網路型服務環境中之使用者行為模式與研究、電子化服務對資訊科技之採用與擴散、電子化服務對組織及市場之影響，電子化服務價值鏈分析等，以及對所選定的製造服務業，流通，通訊媒體，資訊，和研發等服務業的分析與研究。
Service intelligence property, financial risk management, user behavior pattern and research in the network organization, e-Service for information technology adoption and diffusion, e-Service influence on the organizations and the markets, e-Service value chain analysis, and the researches on the chosen industries such as manufacturing, retailing and distribution, telecommunication and content service, information service, and R&D.
模組課程 Courses
*ISS5086 跨文化行銷溝通Cross-cultural Marketing Communication
*ISS5084 數位創新與電子商務Digital Innovation and E-Commerce
ISS5083 資訊服務理論與實務IT Service: Theory and Practice
ISS5088 前線服務人員管理Management of Frontline Service Employees
*ISS5071 社會網路分析與管理Network Analysis and Management
ISS5081 服務行銷與管理Service Marketing and Management (offered once in two years)
*ISS5072 管理資訊系統Management Information System
ISS5085 消費者行為Consumer Behavior
*ISS5065 量化行銷研究方法Quantitative Research Methods in Marketing
*ISS5096 實驗與因果推論Experiments and Causal Inference
*ISS5095 行銷策略Marketing Strategies
*ISS5811 組織行為Organizational Behavior
* Teaching in English