Contact Me:


Mobile phone: 0978054255


Phd Institute of Service Science, National Tsing Hua University - Taiwan (2016-present)

MBA Business Administration, Southern Taiwan University of Science and Technology - Taiwan (2008-2010)

BA Business Administration, Nong Lam University Ho Chi Minh city - Vietnam (2004-2008)

Research Interests

  • Social media-based on brand building

  • Psychology of human beings and consumers

  • Management of human resource in an organization


  1. Thi Hoa Pham, Ying-Yuh Huang (2015). The impact of Experiential Marketing on Customer’s Experiential Value and Satisfaction: An Empirical Study in Vietnam Hotel Sector. Blue Ocean Research Journals: Journal of Business Management & Social Sciences ResearchVolume4, No1, 2015.

  2. Ying-Yuh Huang, Thi Hoa Pham. Thuy Thuy Duong Tran, Kittiya Kaewmee. “ Customer Retention Model In The Vietnamese Mobile Telecommunications Service Industry “ International Conference On The Global Marketing Tactics Management Science Seminar, May 5 2009.

  3. Ying-Yuh Huang, Thi Hoa Pham, Pham Nhut Thien.“ The Impact of Experiential Marketing on Experiential Value And Customer Satisfaction” International Conference On Knowledge Based-Economy And Global Management, November 4-5 2010.