PHAM THI HOA
Mobile phone: 0978054255
Phd Institute of Service Science, National Tsing Hua University - Taiwan (2016-present)
MBA Business Administration, Southern Taiwan University of Science and Technology - Taiwan (2008-2010)
BA Business Administration, Nong Lam University Ho Chi Minh city - Vietnam (2004-2008)
Social media-based on brand building
Psychology of human beings and consumers
Management of human resource in an organization
Thi Hoa Pham, Ying-Yuh Huang (2015). The impact of Experiential Marketing on Customer’s Experiential Value and Satisfaction: An Empirical Study in Vietnam Hotel Sector. Blue Ocean Research Journals: Journal of Business Management & Social Sciences ResearchVolume4, No1, 2015.
Ying-Yuh Huang, Thi Hoa Pham. Thuy Thuy Duong Tran, Kittiya Kaewmee. “ Customer Retention Model In The Vietnamese Mobile Telecommunications Service Industry “ International Conference On The Global Marketing Tactics Management Science Seminar, May 5 2009.
Ying-Yuh Huang, Thi Hoa Pham, Pham Nhut Thien.“ The Impact of Experiential Marketing on Experiential Value And Customer Satisfaction” International Conference On Knowledge Based-Economy And Global Management, November 4-5 2010.