Assistant Professor
office number：(03) 5162543
Office：台積館TSMC Building R828B
數位數據驅動行銷Digital / Data-Driven Marketing
經濟與社會創新影響Economic and Societal Impacts of Innovation
技術平台Technological Platforms (social, crowd-based, sharing economy)
場域及准實驗Field and Quasi Experiments
現職 Employment
清華大學服務科學研究所助理教授
Assistant Professor, Institute of Service Science, National Tsing Hua University, Taiwan
學歷 Education
PhD, Business and Technology Management, Korea Advanced Institute of Science and Technology (KAIST)
Master of Management Science, Korea Advanced Institute of Science and Technology (KAIST)
B.Ed., Economics, University of Arizona
經歷Work Experience
Senior Consultant, Samsung SDS
Visiting Postdoctoral Fellow, Faculty of Business, New York University (NYU) Shanghai
Research/Teaching Assistant, KAIST College of Business
研究興趣 Research Interests
Digital / Data-Driven Marketing
Economic and Societal Impacts of Innovation
Technological Platforms (social, crowd-based, sharing economy)
Field and Quasi Experiments
代表性論文
Yoo, Jaewon, Hyunsik Park, and Wonjoon Kim. "Compromise Effect and Consideration Set Size in Consumer Decision-Making." Applied Economics Letters 25, no. 8 (2018): 513-517
Kang, Minjeong, Jaewon Yoo, Wonjoon Kim, and Namil Kim. “The Effect of Alliance Activity on Patent Litigation.” Journal of Korea Technology Innovation Society 21, no. 1 (2018): 265-299
Yoo, Jaewon, and Wonjoon Kim. “To What Extent does Social Effect has Influence on Choice Overload?” Proceedings of the 2013 International Symposium on Education, Psychology, Society, and Tourism. Seoul, Republic of Korea. June 27 - 29, 2013.
學術經歷
Committee board member & student advisor for the CTM-International Bachelor of Business Administration (BBA) Program
Reviewer for Summer/Winter AMA Academic Conferences '22, '21, '20
Reviewer for Academy of Management (AOM) Annual Conferences '18, '17, '16, '14
教學成就
[ISS5066] Programming for Business Analytics: Learn the fundamentals of R programming and exploratory data analysis to be able to pinpoint interesting (model-free) patterns from data. The emphasis is set on familiarizing students to work proficiently with the statistical tool and preparing students to “wrestle” with real-world data in a quest to extract business insights.
獲獎事蹟
Oct. 2020: 3R CSES Research Competition Best Paper Award
Jul. 2020: 2R CSES Research Competition Best Paper Award
Apr. 2020: 1R Center for Social Value Enhancement Studies (CSES) Research Competition Best Paper Award
Dec. 2019: Recipient of the Grand Prize, Doctoral Colloquium, 2019 DMAC Conference (Integrated Conference of Korea Distribution Association, Korea Marketing Association, Korea Advertising Society, Korea Society for Consumer Studies)
Nov. 2015: Outstanding Research Award, Global Ph.D. Fellowship, NRF Korea
Mar. 2014: Recipient of the Global Ph.D. Fellowship Grant, National Research Foundation (NRF) Korea