現職 Employment 

清華大學服務科學研究所 教授 

Professor, Institute of Service Science, National Tsing Hua University, Taiwan 

學歷 Education 

• PhD, Information Systems, Paul Merage School of Business, University of California, Irvine 

加州大學爾灣分校資訊管理博士

• MBA, National Cheng Kung University, Taiwan 

國立成功大學企業管理所碩士

• BS, National Chung Hsing University, Taiwan 

國立中興大學機械工程系學士

Work Experience 

Assistant & Associate Professor, 

Institute of Service Science,

National Tsing Hua University

清華大學服務科學研究所 副教授、助理教授

Industry Analyst, Industrial Technology Research Institute (ITRI), Computer & Communication Research Laboratories

工業技術研究院  資訊與通訊工業研究所

產業分析師

研究興趣 Research Interests 

• IT User Behavior and Freemium model

• IT Service Management 

• Adoption and Value of Information Systems

• Green IT and Green Supply Chain

1. Hsu, P.*, Lu, Y., Chen, S. C., Kuo, P. Y., (2024), "Creating and Validating Predictive Personas for Target Marketing," International Journal of Human-Computer Studies,  181, 103147

2. Nishant, R. Nguyen, K. T., Teo, T. S. H., and Hsu, P., (2024), "Role of Susbstansive and rhetorical signals in the market reaction to announcements on AI adotion: a configurational study," European Journal of Information Systems, (forthcoming)

3. Hsu, P*., and Nguyen, K. T., (2023), "Examining the cultural differences in disseminating green supply chain in global subsidiaries," Journal of Business Research, 164, 113982

4. Hsu, P., Nguyen, K. T., Wang, C-Y., Huang, P., (2023), "Chatbot commmerce - How contextual factors affect Chatbot effectiveness," Electronic Markets, 33 (1), 1-22.

5. Nguyen, K. T. and Hsu, P.*,  (2022), "More personalized, more useful? Reinvestigating recommendation mechanisms in e-commerce," International Journal of Electronic Commerce, 26 (1), 90-122.

6. Hsu, P.*, (2022). “A Deeper Look at Cloud Adoption Trajectory and Dilemma,” Information Systems Frontiers, 24 (1), 177-194. 

7. Hsu, P.*, Nguyen, K. T., Huang, J., (2021), “Value co-creation and value co-destruction in Self-Service Technology: A customer’s perspective,” Electronic Commerce Research and Applications, 46, 101029.

8. Kuem, J. Ray, S., Hsu, P., Khansa, L. (2020). “Smartphone Addiction and Conflict: An Incentive-Sensitization Perspective of Addiction for Information Systems,” European Journal of Information Systems, 30(4), 430-424.

9. Hu, P., Hu, H., Wei, C., Hsu, P., (2016). "Examining Firms' Green Information Technology Practices: A Hierarchical View of Key Drivers and Their Effects," Journal of Management Information Systems, 33(4), 1149-1179.

10. Hsu, P.*, Yen, H.R., Chung, J. (2015). "Assessing ERP Post-Implementation Success at the Individual Level: Revisiting the Role of Service Quality," Information & Management, 52(8), 925-942.

11. Hsu, P.*, Hu, P., Wei, C., Huang, C., (2014). “Green Purchasing by MNC Subsidiaries: The Role of Local Tailoring in the Presence of Institutional Duality,” Decision Sciences, 45(4), 647-682. 

12. Hsu, P.*, Ray, S., and Li-Hsieh, Y., (2014). “Examining Cloud Computing Adoption Intention, Pricing Mechanism, and Deployment Model,” International Journal of Information Management, 34(4), 474-488.

13. Hsu, P.*, (2013). “Integrating ERP and e-Business: Resource complementarity in business value creation,” Decision Support Systems, 56, pp. 334-347.

14. Hsu, P.*, (2013). “Commodity or Competitive Advantage? Analysis of the ERP Value Paradox,” Electronic Commerce and Research and Applications, 12(6), 412-424.

15. Hsu, P.*, Kraemer, K., and Dunkle, D., (2006). “Determinants of E-Business Use in US Firms,” International Journal of Electronic Commerce, 10(4), 9-45. 

16. Kraemer, K., and Hsu, P., (2005), “Review of China’s Telecommunication Market: Entering a New Competitive Age,” Journal of Asian Business, 21(1), 69-71.

Research Awards

1. 台灣服務科學學會學術研究獎-博士論文獎優等(指導博士班學生Tuan Kellan Nguyen 獲得), 2021

2. Best Paper Award, Annual Conference of Asia Pacific Decision Sciences Institute (APDSI), Seoul, Korea, 2017
   亞太決策科學年會最佳論文獎

3. Excellent Junior Research Investigator Grant, Ministry of Science and Technology (MOST), Taiwan, 2017, 2019
   科技部優秀年輕學者計畫

4. 第八屆台達電國際學術交流獎, 2018 

5. 台灣服務科學學會學術研究獎-碩士論文獎優等(指導碩士班學生黃珮茹獲得), 2017

6. 台灣服務科學學會學術研究獎-碩士論文獎優等(指導碩士班學生趙珮茹獲得), 2016

7. 溫世仁服務科學研究碩士論文獎佳作 (指導碩士班學生王俊懿獲得), 2013

8. 溫世仁國際合作研究交流獎, 2009

Teaching Awards

1. Outstanding Teaching Award, College of Technology Management, National Tsing Hua University, 2017
   國立清華大學科技管理學院傑出教學獎

2. Outstanding Mentor Award, College of Technology Managment, National tsing Hua University, 2020, 2014
   國立清華大學科技管理學院傑出導師獎

3. Outstanding Teaching Assistant Award, University of California, Irvine, 2007