歐怡君 Yi-Chun Ou
Assoicate Professor
office number:(03) 5162515
Office:台積館TSMC Building R828A
Brief Bio
現職 Employment
清華大學服務科學研究所副教授
Associate Professor, Institute of Service Science, National Tsing Hua University, Taiwan
學歷 Education
Ph.D. in Marketing, University of Groningen, the Netherlands
Research Master in Sociology, University of Groningen, the Netherlands
Master in Adult Education, National Kaohsiung Normal University, Taiwan
Bachelor in Business Administration, National Cheng-Kung University, Taiwan
經歷Work Experience
Assistant Professor, Marketing, University of Leeds, United Kingdom
Assistant Professor, Marketing & Retail Management, University of Surrey, United Kingdom
研究興趣 Research Interests
Marketing strategies
Advertising effectiveness
Multi-channel effectiveness
Selected Publications
Peer-Reviewed Publications
Bowen, Karen T., Giuseppe Musarra, and Yi-Chun Ou (2022), "How and When Narcissism and Faith in Humanity Drive Sustainable Consumption," Psychology & Marketing, upcoming.
Ou, Yi-Chun and Peter C. Verhoef (2017), “The Impact of Positive and Negative Emotions on Loyalty Intentions and Their Interactions with Customer Equity Drivers,” Journal of Business Research, 80, 106-115.
Ou, Yi-Chun, Peter C. Verhoef, and Thorsten Wiesel (2017), “The Effects of Customer Equity Drivers on Loyalty across Services Industries and Firms,” Journal of the Academy of Marketing Science, 45(3), 336-356.
Keiningham, Timothy, Joan Ball, Sabine Benoit, Helen L. Bruce, Alexander Buoye, Julija Dzenkovska, Linda Nasr, Yi-Chun Ou, and Mohamed Zaki (2017), “The Interplay of Customer Experience and Commitment,” Journal of Services Marketing, 31(2), 148-160.
Ou, Yi-Chun, Lisette de Vries, Thorsten Wiesel, and Peter C. Verhoef (2014), “The Role of Consumer Confidence in Creating Customer Loyalty,” Journal of Service Research, 17 (3), 339-354.
Other Publications
Thorsten, Wiesel, Evert de Haan, and Yi-Chun Ou (2012), Customer Performance Trend: Resultaten van Drie Jaar DCPI-Onderzoek (Results of the Three-Year DCPI Survey). Groningen: Customer Insight Center.
Teaching
Quantitative Research Methods in Marketing
Marketing Strategies
Awards
2021 Xinhua Young Scholar Award, National Tsing Hua University
2018 Highly Commended Paper Award from Journal of Service Marketing, “The Interplay pf Customer Experience and Commitment,” with Timothy Keiningham, Joan Ball, Sabine Benoit, Helen L. Bruce, Alexander Buoye, Julija Dzenkovska, Linda Nasr, and Mohamed Zaki, https://www.servsig.org/wordpress/2018/07/journal-of-services-marketing-awards-2018/
2016 MSI Funding (Marketing Science Institute), “Antecedents and Consequences of Consumer Happiness and its Role in Customer Experience Management,” with J. Josko Brakus and Lia Zarantonello
2013 Liam Glynn Travel Scholarship, SERVSIG, Arizona State University, https://www.servsig.org/wordpress/awards/asu-cslliam-glynn-research-scholarship-award/
Academic Service
Representative for library