Pham Thanh Thuy Vy (Jasmine)

Advisor Professor Fu-Ren Lin


Social Media Blog | LinkedIn | Research Gate | PolyWork |

Brief Bio

現職 Employment

  • Lecturer, School of Business - Marketing, University of Economics Ho Chi Minh City, Vietnam

  • Consultant cum Researcher, Social Life Institute, Vietnam

學歷 Education

  • PhD. (2022 - current) Institute of Service Science, National Tsing Hua University

  • MSc. (2012-2015) Media and Communications Management, University of Stirling, UK

  • BA. (2005-2009) Business Management (in Marketing), University of Economics Ho Chi Minh City, Vietnam

研究興趣 Research Interests

  • Social Innovation

  • Social Marketing/ Behaviour Change

  • Digital Society

  • Digital Media and Communications

Selected Publications

Research Article

  1. Pham, Tv., Hoang, NY.N. & Do, HN. The “e-Wallet Generation”: How Barriers and Promoting Factors Influence Intention to Use. Rev Socionetwork Strat 15, 413–427 (2021).

  2. (In Vietnamese) Do, N. & Pham, V. (2021) Impact of the constructivism on the innovation thinking of Business students, Journal of Educational Science

Conference Papers

  • Nguyen T, Pham V., Do N., Tran T., Nguyen H. (2020) Barriers to Promote Stakeholder Collaboration in the Social Enterprise Ecosystem in Vietnam, Conference “International Conference on Innovation and Entrepreneurship for Sustainable Development Goals: A Journey of 5 Years and the Path ahead”

  • Nguyen, T., Tran, T., Nguyen, H., Do, N. & Pham, V. (2020) The Role of Teacher in Promoting Student Social Interest in Social Innovation and Social Entrepreneurship Education

  • Pham, V. (2019) How ICTs enhance the relational communication of GenZ, Conference Paper: The 3rd International Conference on Business (ICB 2019)

  • Pham, V. (2019) The personal communication strategy: Media selection and usage in relationship building, Conference Paper: The 3 rd International Conference on Business (ICB 2019)

Report & Whitepaper

Research Projects

  1. Resilience Project

Other Experience

  • Leader of Digital Society Research Lab, Social Life Institute

  • Admin of Research team

  • Service-Learning Program Design and Organization

  • Training of Trainer

Awards & Rewards

Pro-Bono Service

  • Marketing Consultant cum Researcher for Social Enterprise (CSIP, 2012 - 2014)

  • PR Consultant (LIN, DRD, Little Rose Shelter, 2012 - 2015)

  • Facilitator of Active Citizen in Social Enterprise (British Council, 2018 - current)